As a business owner, I’m sure the LAST thing you want is to pay even more money to the government… right? I know I don’t!
This is why it’s so important to make sure you know what’s required of your website and make sure that your site is legally squared away from top to bottom.
As a business owner, especially if you’re just getting started, you might not pay too much attention to the legal side of things.
You might file for an LLC, register your business with the state, set up a Quickbooks account, create your website and check things off as done.
You're finally ready to sell your products or services! But are you… really?!
From my perspective, NO! And here’s why…
And it’s not just to protect the customer or website visitor - it’s also to protect you as the business owner.
Instead of facing potential lawsuits or legal challenges, you can get ahead of the curve by making sure all the not-so-fun stuff is taken care of beforehand – and you don’t have to do it alone!
Most privacy policies are fairly similar and include information such as:
- A detailed list of what personal information is collected – this typically includes name, email address, phone number, etc.
- How that information is collected – this will sometimes vary based on the website and type of business, but information is most commonly collected through opt-in forms (including email sign up forms), product or service checkout pages, cookies for marketing or affiliate purposes
- How that information is used – again, this may vary based on the type of business, but you can typically expect this to include processing orders, providing customer service, sending emails or targeting ads
- What rights the user has to the information they share – including how they can access, update or delete the information given
Why Is A Private Policy Important?
- Legal Compliance
First up and the most obvious reason is legal compliance.
When you are handling personal information, privacy concerns are HUGE. When users are visiting a website, they typically understand that their information is being tracked, since this is a common scenario in the online world, but they ultimately want to know HOW it’s being used.
- Builds Trust
Again, it’s pretty well known that our data is being tracked on the Internet. People typically know this, but as a business owner it is still your duty and obligation to be transparent with your website visitors and let them know it’s happening.
By being up front about how your website stores and uses their information, you have the opportunity to create another level of trust with your audience and increase their confidence in working with you as a business owner.
- Transparent Terms of Usage
People don’t want their name, email, phone number or other personal information being given to just anyone, so they often want to know these terms up front before handing over any personal information to you.
- Limits Your Liability
While it may seem like a hassle to draft up a policy and make sure it’s correctly displayed on your website, it’s actually one of the most simple ways to limit your liability.
A huge misconception is that this is only required if you are selling products and services, but in reality, this applies to ANY type of information that you’re gathering.
- collect email addresses through an opt-in form
- have a freebie resource offer that requires an email
- have text message marketing and collect phone numbers
- are building a waitlist for a future product or service
- are tracking someones data in order to later run ads
- are involved with affiliate marketing and track user’s data on a specific landing page
Now it’s time for you to put this into action!
$50 now to save you $2500 or MORE in the future? It’s a no brainer!
Here’s to having a legally airtight and oh-so cute website. 👏🏼