A comprehensive and customizable fill-in-the-blank agreement for businesses looking to strategically partner with influencers.
As a business, partnering with influencers to help promote and represent your products or services can be an incredible way to spread awareness and increase revenue. However, partnering with an outside party always has its risks. This agreement helps mitigate those risks while setting expectations and boundaries for all parties involved. It’s crafted without legalese (so you know what the heck you’re signing) and has been reviewed by industry experts to ensure it has everything you need to protect your business and IP.
What it is: A customizable contract template for brands to use when partnering with influencers.
Who it’s for: Companies or brands that want to partner with an influencer to help promote and sell their products, services, or offers.
When you need it: When you want to hire an influencer to represent and promote your product or brand.
Why you need it: When partnering with anyone, especially someone who will be representing your brand or business, it’s crucial that you set boundaries and expectations from the very beginning. This template covers all of your bases so that you, your IP, and your strategic partnership are protected and fully defined.
Includes the following essential clauses:
- Partnership Exclusivity
- Brand Influencer Assurances
- Code of Conduct
- Intellectual Property Ownership
- Consent to Use
- Independent Contractor Status
- Binding Arbitration
- Choice of Law
- Severability + Waiver
- Force Majure
- Transfer + Assignment
- Headings for Convenience
- Entire Agreement
- All Rights Reserved
- Brand Influencer Statement of Work covering:
- Schedule + Deadlines
- Campaign Tracking
- Fees + Compensation
- Campaign Materials
- Code of Conduct
Other Info: Note: this agreement is for a company and business who is engaging a brand influencer for their company’s marketing campaigns. If you are an influencer or content creator looking for an agreement to give to a company who wants to work with you, head over here.