A proactive, must-have agreement for businesses looking to strategically engage in a 1:1 affiliate partnership with an outside party.
Congrats! Partnering with an affiliate means less marketing on your plate and *hopefully* more eyes on your offers and dollars in your bank. But remember, an affiliate partnership isn’t something you should enter into lightly—there are always risks associated with it. This agreement helps mitigate and prevent those issues while setting important boundaries and expectations for both of you.
What it is: A legally-binding agreement between you and an affiliate that stipulates expectations and boundaries while protecting you both.
Who it’s for: Business owners or brands who would like to engage another business, brand, or influencer as an affiliate.
When you need it: If/when you want to work with an affiliate 1:1.
Why you need it: This agreement ensures you and your affiliate are on the same page and informed about when and how they get paid, what they can and can’t do to promote your product or service, percentages of profit, code of conduct, payment terms, limitations of liability, and more. Without a 1:1 affiliate agreement, you could easily encounter misunderstandings and disagreements regarding responsibilities, expectations, payments, etc.
Includes the following essential clauses:
- Program Eligibility
- Payment Terms
- Affiliate Link Intended Uses
- Prohibited Uses
- Affiliate Contact Information
- Affiliate Login Credentials
- Company Communications
- Affiliate Assurances
- Code of Conduct
- Intellectual Property Usage
- Intellectual Property Ownership
- Affiliate Warranties
- No Company Warranties
- No Guarantees of Income
- Limitation of Liability
- Consent to Use
- Independent Contractor Status
- Term + Termination
- Changing Terms
- Binding Arbitration
- Choice of Law
- No Waiver
- Force majeure
- Entire Agreement
- All Rights Reserved
Other Info: Note: this agreement is for a company and brand/business/influencer to enter into 1:1. If you are looking for Affiliate Program Terms & Conditions, head over here.