As a contract lawyer for online business owners, one of the most important things I want people to know (beyond the importance of having legally legit contracts in your business) is that the way you send your contracts matters SO much.
Having the right things in your contracts is one thing, but sending them in a way that's easy for your clients to access and sign is another. In fact, the right delivery method can turn contract signing into a same-day formality. The wrong one can leave you chasing a client for two weeks or, worse, starting a project before anything is signed, which puts you on much weaker footing if something goes wrong.
So beyond helping you get the right contracts for your business, I want to make sure you actually implement them in an effective way, so in this blog post I'm breaking down the most common ways online business owners send contracts and the best way to send contracts to clients so they actually get signed!
What's the Best Way to Send Contracts to Clients?
The best way to send contracts to clients is through a platform that collects a legally recognized e-signature and keeps a record of it. For most online business owners and service providers, a CRM like HoneyBook or Dubsado is the best fit because the contract, proposal, invoice, and reminders all live in one place. Emailing a PDF can work, but it's slower and leaves you with a weaker paper trail.
- Best for most service providers: a CRM like HoneyBook or Dubsado, which bundles the contract with the proposal and invoice.
- Best for occasional signing: a standalone e-signature tool like DocuSign, PandaDoc, or Adobe Acrobat Sign.
- Weakest option: emailing a PDF attachment, which relies on the client to print, sign, scan, and return.
- Non-negotiable: the signing method must capture the client's intent to sign and preserve an audit trail of the signed version.
Heads up: some links in this post are affiliate links, which means I may earn a commission if you sign up, at no extra cost to you. I only recommend tools I'd genuinely suggest to my own clients.
3 Ways to Send Contracts to Clients (and Which One Is Best)
There are three main ways to send contracts to clients: an e-signature tool, a CRM, or a plain email with a PDF attached. All three can work, but they're not equal when it comes to speed, client experience, and the paper trail you're left with. Let's get into the differences!
Option 1: E-Signature Tools (DocuSign, PandaDoc, Adobe Acrobat Sign)
E-signature tools like DocuSign, PandaDoc, and Adobe Acrobat Sign are a solid, legally recognized way to get contracts signed, and they're especially popular with corporate companies.
E-signature tools like this are built for exactly one job: getting documents signed legally and securely. You upload your contract, drop in signature fields, and send a link. The client clicks, signs, and you both get a completed copy.
Sounds great, right? Technically yes, it's a great option for getting your contracts signed.
With e-signature tools, you get:
- E-signatures that are generally recognized under U.S. law, backed by an audit trail (timestamps, IP addresses, verification steps) that helps you prove who signed and when
- Clean, professional signing experience for your client
- Often includes reminders and notifications when a document is viewed or signed
- Works well if you only need signatures occasionally, or need a tool that integrates with existing software
But there are some things that are lacking within tools like this that are worth taking note of as an online business owner specifically:
- Other parts of the client relationship, like proposals, invoices, scheduling, and communication all live elsewhere
- Most of these tools charge per-user or per-envelope and costs climb fast as you send more contracts
- No built-in automation for what happens before the contract (proposal, questionnaire) or after it (invoice, welcome packet, onboarding)
- You're stitching together multiple tools instead of running one smooth client experience
Overall, e-signature tools do the job, but for online business owners juggling client work solo (or with a small team), they can turn into just one more login to manage.
Option 2: CRM Tools (HoneyBook and Dubsado)
A CRM is the best way to send contracts to clients for most service providers, because the contract becomes one step in an automated client journey. CRM tools like HoneyBook and Dubsado were built with online business owners and service providers in mind, and they let you manage every part of your client relationship in one platform.
Instead of a contract living in isolation, it's part of an automated client journey. For example, a lead can fill out your inquiry form, get a proposal with the contract and invoice attached, sign and pay in one place, and automatically be moved into your onboarding sequence – all without you lifting a finger after the initial setup.
Here's why a CRM often beats a standalone e-signature tool or a plain PDF:
- Everything lives in one paper trail – proposal, contract, invoice, and every email are tied to that one client record! This means that if a dispute ever comes up, you're not hunting through three different platforms to piece together what happened.
- Automation does the follow-up for you – both HoneyBook and Dubsado can send automatic reminders if a contract goes unsigned, so you're not the one sending awkward "just checking in" emails.
- Signing is effortless for the client – contracts show up bundled with the proposal and invoice, so clients can review, sign, and pay in a single sitting instead of digging through separate emails.
- It reinforces a professional first impression – a branded, streamlined signing experience tells a potential client you run a legitimate, organized business before you've done a single hour of work for them.
This is the method that I most often recommend for online business owners and service providers who want to easily send contracts to their clients and get them signed in a way that feels effortless and easy!
Option 3: Emailing a PDF Contract
Emailing a PDF contract can work, but it's the slowest option and leaves you with the weakest record of the agreement. Think about the process your client has to go through once they receive the email.
Unless your client knows how to add a signature to a PDF, this method usually means asking them to print it, sign it, scan it, and send it back, and if we're being honest here… no one wants to take the time to do those things.
This process was more acceptable a few years ago when the world wasn't so digital, but it's important to recognize that we live in a fast society where humans want quick and easy. If there's any sort of friction, someone is far less likely to follow through.
In addition to this method being slow and friction-heavy, it's also important to realize that there's no reminder system – if they forget, it's on you to notice and follow up manually.
Plus, it's not always secure. Email isn't always the most reliable place to store or transmit signed legal documents long-term and it often looks less professional compared to a polished, guided signing experience.
And maybe most importantly, the proof is thinner. A typed name or an "I agree" email reply can count as an electronic signature, but without an audit trail it's harder to show exactly which version of the contract your client agreed to and when. That can put you on weaker footing if a disagreement ever comes up.
A Step by Step For How to Send a Contract to a Client
The simplest way to send a contract to a client is to bundle it with your proposal and invoice, send it with a short friendly email, and hold off on starting work until it's signed.
- Fill in the client's details, scope of work, timeline, and fees in your Client Services Agreement.
- Load it into your CRM or e-signature tool, and attach the proposal and invoice if you're using a CRM.
- Send it with a short email (sample below) that tells the client what to expect.
- Turn on automatic reminders for unsigned contracts.
- Wait until the contract is signed (and any deposit is paid) before you start work.
- Save a copy of the signed contract and its audit trail in the client's record.
Sample email to send with your contract:
Subject: Your proposal and contract for [Project Name]
Hi [Client Name],
I'm so excited to work together! Your proposal, contract, and first invoice are ready for you here: [link]. You can review and sign everything in one place, and it only takes a few minutes (even from your phone).
Once the contract is signed and the deposit is paid, I'll send your welcome packet and we'll get your start date on the calendar. If you have any questions about the contract, just reply to this email. I'm happy to walk through it with you.
[Your Name]
FAQs For Sending Contracts To Your Clients
Is an e-signature legally binding?
Yes, in most cases! In the U.S., the ESIGN Act and UETA generally give electronic signatures the same legal effect as handwritten ones when the signer intends to sign. A good platform strengthens your position by capturing consent and an audit trail showing who signed and when.
A few documents, like wills and certain family law or court documents, have special rules, so e-signatures aren't the right fit for everything.
Want to go deeper? Read our post on whether Terms and Conditions are legally binding if not signed.
Is a typed name in an email a legally valid signature?
It can be! Under the ESIGN Act and UETA, a typed name can count as an electronic signature when the person intends to sign. The problem is proof: an email usually doesn't show exactly which version of the contract was accepted, so a dedicated e-signature tool or CRM puts you on much stronger footing.
Do I need a CRM if I only send a few contracts a month?
Not necessarily! If you're sending one or two contracts a month and don't need proposals, invoicing, or client automation, a standalone e-signature tool might be enough. Once you're managing leads, proposals, and onboarding too, however, a CRM saves significantly more time.
Can clients sign a contract from their phone?
Yes, with any modern e-signature tool or CRM. This is actually one of the biggest reasons contracts get signed faster – clients can review and sign from their phone in a few minutes rather than needing to sit down at a computer.
What should I do if a client won't sign the contract?
Set an automatic reminder sequence (most CRMs do this for you) and follow up personally after a few days of silence. If a client is consistently avoiding a contract, it's often a sign they have questions or hesitations worth addressing directly before moving forward.
Should I still send a contract if the client is someone I know personally or have worked with before?
Absolutely, yes! Every project should have a signed contract, no matter who the client is or how many times you've worked together.
Verbal agreements and past working history are much harder to prove if a disagreement comes up, which puts you on weaker footing.
If you work with the same client often, you may be able to keep one signed agreement in place and add a new written scope of work for each project that you both sign or accept. A quick, painless signing process (like the ones CRMs offer) makes this easy even with repeat clients!
The Best Contract Templates for Online Business Owners (That Your Clients Will Actually Sign)
At the end of the day, however you choose to send your client contracts, a contract is only as good as what's written inside it. A vague or generic contract template can leave serious gaps in your protection, even if a client signs it in seconds through a slick CRM.
That's why here at The Boutique Lawyer, all of our contract templates are attorney-drafted and built specifically for online business owners and service providers. Start with our Client Services Agreement, the core contract for service providers, or grab a niche-specific agreement made for your industry. Just plug in your details and put your business on stronger footing.
And the best part is that all of our contract templates are ready to drop into your CRM of choice, can be uploaded to an e-signature tool, or can even be sent as a polished PDF if you so wish.
CLICK HERE to browse The Boutique Lawyer's contract templates for online business owners and find the ones that best fit your business!
Browse The Boutique Lawyer's contract templates for online business owners and find the ones that best fit your business.
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ABOUT THE AUTHOR, AMBER GILORMO – ATTORNEY AND FOUNDER OF THE BOUTIQUE LAWYER
Amber Gilormo is the cool lawyer behind The Boutique Lawyer – a one-stop contract template shop for creative entrepreneurs, online business owners, coaches, and service providers.
From client agreements to digital product terms and everything in between, our lawyer-drafted templates take the guesswork out of staying legally protected online (no legal jargon required).
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